Origami Capital Provides Financing to Support Conquer’s Acquisition of Full Circle Insights
Chicago, IL – June 5, 2025 – Origami Capital Partners, a leading provider of flexible capital solutions, announces today that it has provided financing to Conquer.io, the leading Salesforce-native Sales Engagement platform, to support its acquisition of Full Circle Insights, a pioneer in marketing attribution, funnel analytics, and account-based marketing (ABM).
“This transaction exemplifies Origami’s ability to partner with growth-stage software companies and deliver tailored capital solutions that support transformative acquisitions,” said Julie Klaff, Partner at Origami. “We’re excited to support Conquer as it expands its capabilities and positions itself for long-term success in a rapidly evolving market.”
The combination of Conquer and Full Circle Insights represents a significant step forward in creating a unified, data-driven platform for modern revenue teams. The additional scale and complementary technologies are expected to unlock new value for customers and accelerate innovation across both organizations.
About Conquer
Conquer is the leading enterprise-ready, Salesforce-native Sales Engagement platform. Conquer helps sales teams close more deals with less friction by unifying voice, email, SMS, and workflow automation directly in Salesforce.
About Full Circle Insights
Full Circle Insights provides B2B marketing attribution, funnel analytics, and ABM tools for Salesforce-powered companies. Their platform gives marketers the insights they need to connect campaigns to revenue and optimize performance across the funnel.
About Origami Capital Partners
Founded in 2008, Origami Capital Partners manages private capital that offers structured, creative approaches to complex challenges. Origami’s extensive experience navigating complicated situations helps to solve capital structure, liquidity, and follow-on capital issues for its deal partners. Origami evaluates and invests across asset classes and sectors, including real estate, credit, technology, and financial services. Headquartered in Chicago, IL, the firm manages committed institutional capital and is a registered SEC investment adviser.*
Media Contact
Amanda Pendleton
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*SEC registration does not imply a certain level of skill or training.